Photography & Visual

Documentary style

Life is a series of motion pictures, and we want to capture the essence of our subject as real as it be.

Our farmers took pride in what they do. The joy of harvesting, the sweats they broke, the vast ponds and the banters they do. We believe capturing the moment will evoke emotion and engage more to our audiences.

Photo Assets

People

We believe our farmers are the hero. Thus, it’s all about them. Capturing their dignified expression, their candid excitement, their raw emotion and activities is what we aim to do.

When to use	When not to use
Hyper focused on the subject	Overly posed
Natural and candid shots	Unflattering shots
Lightly posed subject	Busy backgrounds

Activities

Activity focused photography to convey stories and relaying the message through pictures.

When to use	When not to use
Natural and candid	Flat angle
Depicting real activities	Unfocused activity
Dramatic & cinematic angle	Unnaturally posed activities

Real Activities

Unfocused Activities

Cinematic

Unnaturally posed activities - flat angle

Environment

Environmental shots used to capture the daily life of the farmers, their playing ground, their battlefield and the place they spends their time the most.

When to use	When not to use
Wide shots	Flat angle
Cinematic	Dirty/untidy
Drone shots	Places with competitor or political branding

Wide shots

Competitor branding

Cinematic and drone shots

Dirty and untidy place

Wardrobe

What they wear, how they look. Farming also have their own drip.

When to use	When not to use
Real daily outfit	Competitor or political branding
eFishery shirts	T-shirt with offensive images
Regional signature accesoreis (hats, batik, scarfs)	Shirtless
	Shirts that causes flares (small stripes, patterns, etc)

eFishery shirts and regional accesories

Shirtless

Real daily outfit

Political branding

Product Focused

Our product is the main hero here. The images should be focused on the specific product that presented.

When to use	When not to use
High Definition	Blurred
Clear focus	Pixelated
Realistic	Unnaturally edited

Clear focus

Blurred (not focused on product)

High definition

Not focused & improper efishery display

Editing

Field photo doesn’t always goes our ways. Whimsical weather, scorching sunlight or cloudy skies. Many has to be taken into consideration. That’s why touching up the image needs to be done. To keep the image aligned with the brand tone.

Robust and contrast

Images should be robust but not HDR. Texture can be more highlighted with clear contrast to show strong and hardworking images of the farmers. Because there are stories in every wrinkles and lines.