Copy Writing

Tone of voice

The way we communicate with our audience is crucial because it shapes how they perceive our brand. Consistency across all platforms is crucial in order to deliver our message effectively and make a meaningful connection with our audience.

That is why we have carefully identified four key points that truly reflect who we are as a brand and will help us connect with and inspire our audience.

Key Points

Casual

Position one self in between casual and formal: Professional yet Conversational.

When to use	When not to use
Let's join forces and #GrowTogether in setting the course of our Aquaculture industry into the next level!	'eFishery is established with aims to reinvigorate end-to-end fish and shrimp farming by implementing leading-edge technology (Too rigid)'

Optimistic

Keep motivating until we make it.

When to use	When not to use
Fret not, avoid and control premature mortality rate on eFarm, one stop solution for shrimp farming!	The weather is what caused fish/shrimp mortality rates keep rising.

Resourceful

Able to find and use different ways to help achieve your goals

When to use	When not to use
No worries, find out more about fish disease via eFisheryku. We release articles and videos daily!	The government has released the announcement of a new fish disease outbreak.

Practical

Giving doable solutions

When to use	When not to use
Find your feed as you see fit on eFihseryKu/eFarm. Open the app, select your feed, order, and boom! Your fish/shrimp is always well fed!	The coverage of feed distribution is limited, especially in rural areas.